Cubit Watch  

Design by Michael Graves Archtecture & Design

Client: Projectswatches



Job Duty: Concept Exploration & Development, 3D modeling, Rendering, Prototype Review

Work with: Principle, Design Director


Michael Graves Architecture & Design(MGA&D) has continuous design relationship with Projectwatches over thrity years. 


The Cubit Watch, Michael Graves’ last timepiece for Projects has a parallelogram shaped dial. this Cubit Watch takes its cues from the axonometric drawing method employed by architects to portray an object or building. The identifiable Graves color palette assists defining the subtle edges of the cube which is neatly positioned with the watch’s hexagonal bezel.


The Cubit Watch is the first watch that has no Michael's signature on dial and no lug. We designed the Cubit Watch for absorbing desire of the Projects Watches' customers with expressing Michael Graves' design languague.



MGA&D & Projects Watches have All Images Rights. 

© 2018 by Jaeho Seo  All right reserved.


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